FINDING YOUR AUDIENCE
SM Media Group has revolutionary tools enabling us to pinpoint your audience. We can target your audience based on their cable television watching habits. Gone are the days of buying Television based on a network...today we buy television based on specific demographics.
We also have the ability to place your video ads in relevant internet searches. Have you ever searched for something, and then see that very item pop up on another website. That's what we do with your video ads.
Unskippable ads are the wave of the future. Place your video ads in front of programing that is specific to your viewing audience.
VIDEO....THE INFLUENCER OF TODAY
The days of guessing how to reach your target audience are over. We know who is watching what, and what they are searching for online. It is about presenting compelling video content that will influence your audience to buy what you are selling.
At SM Media Group that is what we do
influence buyer with compelling video content.
HOW WE DO IT
We use non-identifiable, privacy compliant data for cable tv subscriber households and premium commercial data, maximizing reach to your target audience. We apply the most up-to-date data to all targeting so that we reach the right audience for your message.
By incorporating first party data into the audience segments, we’re ensuring a more accurate reach to your desired audience.
The result is highly targeted video ads that ensure both precision and scale, increasing your reach.
Reach YOUR Custom cable tv Audience
With our privacy compliant matrix, we have tools that analyze household cable tv subscriber and user behavior with data provided by Polk and Experian.
Audience Segments
• Age & Gender
• Household Income
• Frequent Quick Service Restaurants
• In Market for Vehicle (by brand or type)
• Travel
• Financial
• Education
• Retail
• Real Estate (In mkt. to buy)
• Frequent Travelers
• Grocery Shoppers
• Business Owners
On demand redefined
Audiences respond better to video ads that are relevant to them. We put the data to work for your advertising message to most effectively reach your desired audience.
On Demand Video
TV commercial inventory suppliers meet our brand safety and performance
requirements:
• Non-skippable
• High view completion rates
• In-stream only
• No user generated content
DEMOGRAPHIC DATA WE ACCESS TO
FIND YOUR AUDIENCE
Race
White
Black/African American
Asian
Hispanic
Household Income
Less than $35,000
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000+
Gender
Male
Female
Age Summary
Adults 18-34
Adults 25-54
Adults 55+
Marital Status
Single (Never Married)
Married
Divorced/Separated/Widowed
Education
High School Graduate
College Graduate
Post Graduate
Employment Status
Not Employed
Employed Full-Time
Residence Type
Own
Rent