Cable TV has become surprisingly affordable. The price of your spots depend upon the amount of people in your zone.
The bigger the zone, the more expensive the media buy will be. However, you will reach even more people.
FINDING YOUR AUDIENCE
SM Media Group has revolutionary tools enabling us to pinpoint your audience. We can target your audience based on their cable television watching habits. Gone are the days of buying Television based on a network...today we buy television based on specific demographics.
We also have the ability to place your video ads in relevant internet searches. Have you ever searched for something, and then see that very item pop up on another website. That's what we do with your video ads.
Unskippable ads are the wave of the future. Place your video ads in front of programing that is specific to your viewing audience.
HOW WE DO IT
We use non-identifiable, privacy compliant data for cable tv subscriber households and premium commercial data, maximizing reach to your target audience. We apply the most up-to-date data to all targeting so that we reach the right audience for your message.
By incorporating first party data into the audience segments, we’re ensuring a more accurate reach to your desired audience.
The result is highly targeted video ads that ensure both precision and scale, increasing your reach.
Reach YOUR Custom cable tv Audience
With our privacy compliant matrix, we have tools that analyze household cable tv subscriber and user behavior with data provided by Polk and Experian.
• Age & Gender
• Household Income
• Frequent Quick Service Restaurants
• In Market for Vehicle (by brand or type)
• Real Estate (In mkt. to buy)
• Frequent Travelers
• Grocery Shoppers
• Business Owners
On demand redefined
Audiences respond better to video ads that are relevant to them. We put the data to work for your advertising message to most effectively reach your desired audience.
On Demand Video
TV commercial inventory suppliers meet our brand safety and performance
• High view completion rates
• In-stream only
• No user generated content
DEMOGRAPHIC DATA WE ACCESS TO
FIND YOUR AUDIENCE
Less than $35,000
Single (Never Married)
High School Graduate