Video Production Pricing
from $1,500 - $1,000,000
The pricing guide below is to help you understand some of the variables that go into video production. Everything production has its own unique set of circumstances that can effect the budget. We have posted the lowest priced versions of different video production categories for you to see as a baseline.
Our intention with this section is to educate and help newcomers understand the actual different pricing tiers and why. We hope this guide will also help you develop a preliminary budget.
This will also help you understand the some of the major components of video production. Click here to learn about the video production process. When considering any video production company, it is important to know that they should be addressing each area. Different levels of video production require different levels of attention per each area. However, every area is important. The more attention and effort given to each area, the better the video production quality will be.
The Startup
$1,500 - $5,500
This bare bones entry level video production package is perfect for the startup company, or for businesses on a budget who need a professional quality narration video. This video is shot exclusively in at the SM Media Group Studio, and it is a great starter video for social media and websites. This package is shot with a DSLR camera in HD format, in front of our green cyclorama wall with professional lighting and audio recording.
2 hour shoot time
Location SM Media Group Studio
Single Basic Edit
What you get
for $1,500
PREPRODUCTION
Client should come prepared with a script well rehearsed, dressed, groomed and ready to go. Do not wear green.
PRODUCTION
Location: SM Media Group Studios Green Screen
Crew: 1 general videographer
Time: 2 hour session
Capture: Audio & Video
POSTPRODUCTION
Edit: one edit up to 90 sec
Format: HD
Rounds of Changes: 1
Background: company logo
Music: basic stock music
Audio: vocal and music balance
Graphics: bottom third screen
Add On Services
PREPRODUCTION
Creative Concept: $2,500 and up
Script: $500
Wardrobe Consultant: $250
Hired Actor: $500 and up
wardrobe not included
PRODUCTION
Hair: $250
Makeup Artist: $250
Add Filming Hours: $250/hr
POSTPRODUCTION
Changes: $150 / hr (1 hr minimum)
End Card Graphics: $250
Basic Motion Graphics: $250
Stock Video Clips: $150 - $250 each
The Startup Plus
$3,500 - $7,500
This entry level video production package is perfect for small businesses who need a professional quality narration onsite video. This video is shot in one location supplied by the client on a DSLR camera in HD format. These videos are great for social media and websites.
4 hour shoot time
Client Single Location
Single Basic Edit
What you get
for $3,500
PREPRODUCTION
Client should come prepared with a script well rehearsed, dressed, groomed and ready to go.
PRODUCTION
Location: Client Location
Crew: 2 videographer crew
Time: 4 Hour (1/2 day)
Capture: Audio & Video
POSTPRODUCTION
Edit: one edit up to 90 sec
Format: HD
Rounds of Changes: 1
Location: B-roll time allowing
Music: basic stock music
Audio: vocal and music balance
Graphics: bottom third screen
Add On Services
PREPRODUCTION
Creative Concept: $2,500 and up
Script: $500
Wardrobe Consultant: $250
Hired Actor: $500 and up
wardrobe not included
PRODUCTION
Hair: $250
Makeup Artist: $250
Full Day Shoot: $1000
(8 hours including setup/breakdown)
Add Filming Hours: $350 / hr
Voice Over Talent: $250
Catering for full day shoots
POSTPRODUCTION
Changes: $150 / hr (1 hr minimum)
End Card Graphics: $250
Basic Motion Graphics: $250
Stock Video Clips: $150 - $250 each
Broadcast Basic
$9,500 - $25,000
This production package is perfect for small businesses that want to expand the story beyond the talking head format. Multiple camera angles, multiple characters, product shots action shots and multiple location setups. Broadcast quality delivery. (ready for television) This storytelling video can be a kin to a national brand spot depending upon the upgrade selections. Shot and delivered in 4K - trafficking to networks included.
8 - 10 hour shoot time
Client Single Location
Broadcast mix & master
Broadcast legal color grade
Multi-edits
What you get
for $9,500
PREPRODUCTION
Creative Concept
Idea development
Preproduction meetings
Directors Script:
1 - 3 pages dialogue
Action sequences
Storyboards:
5 - 10 cells
Staging & blocking diagram
Set Design:
Visit location for dress up
Set aesthetics plan
Props & lights plan
Wardrobe:
Consulting wardrobe cost extra
Casting - one session
PRODUCTION
Location:
Client Location
B-Roll
Time: Full Day
(8 hours including setup/breakdown)
Studio:
In studio voice over option included
Crew of 4
Director
Cinematographer
Grip / Gaffer
Production Assistant
Gear:
Cinema camera & lens package
Netflix Approved camera(s)
Cinema lighting & diffusion
Shoot Pro Res Raw 4:22 10 bit
Stabilization: Motorized Gimbal
Tracks and dolly
Motorized slider
Catering: Sandwiches / drinks
POSTPRODUCTION
Edit: Two edis long & short
Format: 4k
Delivery: Broadcast & Internet resizes
Rounds of Changes: 3
Studio:
In studio rough cut viewing
Fine cut viewing
Music: Stock music
Color Grade: Broadcast legal
Audio: Broadcast Mix & Master
Graphics: Bottom third graphics
Motion Graphics: Basic
End Card: Basic with motion
Add On Services
PREPRODUCTION
Script Variations: $500 / script
Location Scout: $500 / day
Casting: $500 / add session
PRODUCTION
Hair: $500 / day
Makeup Artist: $750 / day
Additional Filming Day: $5,000 / day
Additional Location Day: $5,000 / day
Additional Crew: $250 - $750 / member / day
Actor: $500 / actor / day and up
Voice Over Talent: $250
POSTPRODUCTION
Rounds of Changes: $150 / hr (1 hr minimum)
Custom Music Jingle: $2,500 - $5,000
Broadcast Standard
$25,000 - $150,000
Broadcast Pro
$150,000 - $1,000,000
This production package is where the final product will be representative of a national spot. These shoots usually run multiple days with high paid actors. It is common for sets to be built from the ground up for these production.
At this level of production we find action sequences, automobile stunts, high priced actors, celebrities, construction of sets from the ground up. Hundreds of extras, special effects, digital special effects and this is only to name a few.
2 - 10 day shoot
Wardrobe & Tailor
Multiple Locations
Hair Make Up
Set Building
Acting Talent
Extensive Preproduction Planning
Crane & Drone Shots
Custom Music / Jingle
Broadcast mix & master
Broadcast legal color grade
Multi-edits
These projects start at $25,000 and the sky is the limit.
The final configuration will determine a final price.
PREPRODUCTION
Assign Department heads
Idea development
Preproduction meetings
Coordination with client agency
Directors Script:
1 - 3 pages dialogue
Action sequences
Multiple variations
Storyboards:
5 - 10 cells
Staging & blocking diagram
Set Design:
Visit location for dress up
Set aesthetics plan
Props and lighting plan
Build set from the ground up.
Multi location scouting days.
Wardrobe:
Consulting & Design
Wardrobe Supplied & Fitted
Onsite Tailor
Casting
Multiple sessions if needed
Actors included in fee
PRODUCTION
Location:
Client Location
Multi Locations
Public Streets
Time: 2 - 10 Full Day
Studio: In studio voice over option included
Film: Multiple Concepts or Versions
Done Footage: Included
Crew:
10 - 25
Director
Producer
Line Producer
First AD
Second AD
Director of Photography A
Camera Operator B
Camera Operator C
Sound Person
Grip
Grip 2
Gaffer
Gaffer 2
Production Assistant x 5
Hair & Makeup Staff
Script & Wardrobe Supervisors
Set Designer & Staff
Gear Plus:
Cinema grade camera and lens package
Netflix Approved camera(s)
Cinema grade lighting & diffusion
Video Village - client viewing area
Stabilization:
Motorized Gimbal
Tracks and dolly
Motorized slider
Steadicam
Crane /Jib Boom
Dana Dolly
Catering:
Variety of food trays and drinks
POSTPRODUCTION
Edit:
Primary edis long & short
Secondary edits
Format:
4k
HD
Delivery :
Broadcast
Internet resizes
Changes: 10 - Unlimited
Studio:
In studio rough cut viewing
Fine cut viewing
Music:
Stock music
Custom music
Jingle
Color Grade:
Broadcast legal
Different mood versions
Audio:
Broadcast Mix & Master
Dolby 5.1 surround sound
Motion Graphics:
Advanced throughout
Advanced endcard
Drone Services
$1,500 - $5,000
Drone footage can add so much life to a video production. We fly DJI drones and all of our packages include an edited video synced to music.
Flyover Basic
Footage shot in MP4 format. Delivered in HD 30 frames per second.
$750 - 1,350
30 - 60 minute shoot time
Pilot Only
Seven major high shots
assessed onsite day of shoot
Mid Day Flights Only
Immediate Proximity
Single Basic Edit
Flyover Plus
Footage shot in Pro Res format. Delivered in HD 30 frames per second. 4K Option available - DLOG format
$1,500 - $2,750
2 - 4 hours shoot time
Pilot & Spotter
Light Pre-planning
Mid Day & Sunset
Far distance approach shots
over 1000 feet
Pro Edit - Coloro Grade
Flyover Pro
Footage shot in Pro Res format. Shot at 120 frames per second in 4k or 60 frames per second in 5.2K - DLOG Format
$3,000 - $5,000
4 - 8 hours shoot time
Pilot & Spotter
Pre production with story boards, flight plan & script
Mid Day, Sunset & Night
Far distance approach shots
over 1000 feet
Pro Edit - Color Grade
