Video Production Pricing

from $1,500 - $1,000,000

The pricing guide below is to help you understand some of the variables that go into video production. Everything production has its own unique set of circumstances that can effect the budget. We have posted the lowest priced versions of different video production categories for you to see as a baseline.

 

Our intention with this section is to educate and help newcomers understand the actual different pricing tiers and why. We hope this guide will also help you develop a preliminary budget. 

This will also help you understand the some of the major components of video production. Click here to learn about the video production process. When considering any video production company, it is important to know that they should be addressing each area. Different levels of video production require different levels of attention per each area. However, every area is important. The more attention and effort given to each area, the better the video production quality will be. 

 

The Startup

$1,500 - $5,500

This bare bones entry level video production package is perfect for the startup company, or for businesses on a budget who need a professional quality narration video. This video is shot exclusively in at the SM Media Group Studio, and it is a great starter video for social media and websites. This package is shot with a DSLR camera in HD format, in front of our green cyclorama wall with professional lighting and audio recording. 

2 hour shoot time

Location SM Media Group Studio

Single Basic Edit

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What you get
for $1,500

PREPRODUCTION

Client should come prepared with a script well rehearsed, dressed, groomed and ready to go. Do not wear green. 

PRODUCTION

Location: SM Media Group Studios Green Screen

Crew: 1 general videographer

Time: 2 hour session

Capture: Audio & Video 

POSTPRODUCTION

Edit: one edit up to 90 sec

Format: HD

Rounds of Changes: 1

Background: company logo

Music: basic stock music

Audio: vocal and music balance

Graphics: bottom third screen

Add On Services

PREPRODUCTION

Creative Concept: $2,500 and up

Script: $500

Wardrobe Consultant: $250

Hired Actor: $500 and up

wardrobe not included

PRODUCTION

Hair: $250

Makeup Artist: $250

Add Filming Hours: $250/hr

POSTPRODUCTION

Changes: $150 / hr (1 hr minimum)

End Card Graphics: $250

Basic Motion Graphics: $250

Stock Video Clips: $150 - $250 each

The Startup Plus

$3,500 - $7,500

This entry level video production package is perfect for small businesses who need a professional quality narration onsite video. This video is shot in one location supplied by the client on a DSLR camera in HD format. These videos are great for social media and websites.

4 hour shoot time

Client Single Location

Single Basic Edit

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What you get
for $3,500

PREPRODUCTION

Client should come prepared with a script well rehearsed, dressed, groomed and ready to go.

PRODUCTION

Location: Client Location

Crew: 2 videographer crew

Time: 4 Hour (1/2 day)

Capture: Audio & Video 

POSTPRODUCTION

Edit: one edit up to 90 sec

Format: HD

Rounds of Changes: 1

Location: B-roll time allowing

Music: basic stock music

Audio: vocal and music balance

Graphics: bottom third screen

Add On Services

PREPRODUCTION

Creative Concept: $2,500 and up

Script: $500

Wardrobe Consultant: $250

Hired Actor: $500 and up

wardrobe not included

PRODUCTION

Hair: $250

Makeup Artist: $250

Full Day Shoot: $1000 

(8 hours including setup/breakdown) 

Add Filming Hours: $350 / hr

Voice Over Talent: $250

Catering for full day shoots

POSTPRODUCTION

Changes: $150 / hr (1 hr minimum)

End Card Graphics: $250

Basic Motion Graphics: $250

Stock Video Clips: $150 - $250 each

Broadcast Basic

$9,500 - $25,000

This production package is perfect for small businesses that want to expand the story beyond the talking head format. Multiple camera angles, multiple characters, product shots action shots and multiple location setups. Broadcast quality delivery. (ready for television) This storytelling video can be a kin to a national brand spot depending upon the upgrade selections. Shot and delivered in 4K - trafficking to networks included. 

8 - 10 hour shoot time

Client Single Location

Broadcast mix & master

Broadcast legal color grade

Multi-edits

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What you get
for $9,500

PREPRODUCTION

Creative Concept

Idea development

Preproduction meetings

Directors Script:

1 - 3 pages dialogue

Action sequences

Storyboards:

5 - 10 cells

Staging & blocking diagram

Set Design:

Visit location for dress up

Set aesthetics plan

Props & lights plan

Wardrobe:

Consulting  wardrobe cost extra

Casting - one session

PRODUCTION

Location:

Client Location

B-Roll 

Time: Full Day

(8 hours including setup/breakdown)

Studio:

In studio voice over option included

Crew of 4

Director

Cinematographer

Grip / Gaffer

Production Assistant

Gear:

Cinema camera & lens package

Netflix Approved camera(s)

Cinema lighting & diffusion

Shoot Pro Res Raw 4:22 10 bit

Stabilization: Motorized Gimbal

Tracks and dolly

Motorized slider

Catering: Sandwiches / drinks

POSTPRODUCTION

Edit: Two edis long & short

Format: 4k 

Delivery: Broadcast & Internet resizes

Rounds of Changes: 3

Studio:

In studio rough cut viewing

Fine cut viewing

Music: Stock music

Color Grade: Broadcast legal

Audio: Broadcast Mix & Master 

Graphics: Bottom third graphics

Motion Graphics: Basic

End Card: Basic with motion

Add On Services

PREPRODUCTION

Script Variations: $500 / script

Location Scout: $500 / day

Casting: $500 / add session

PRODUCTION

Hair: $500 / day 

Makeup Artist: $750 / day

Additional  Filming Day: $5,000 / day

Additional Location Day: $5,000 / day

Additional Crew: $250 - $750 / member / day

Actor: $500 / actor / day and up

Voice Over Talent: $250

POSTPRODUCTION

Rounds of Changes: $150 / hr (1 hr minimum)

Custom Music Jingle: $2,500 - $5,000

Broadcast Standard

$25,000 - $150,000

Broadcast Pro

$150,000 - $1,000,000

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This production package is where the final product will be representative of a national spot. These shoots usually run multiple days with high paid actors. It is common for sets to be built from the ground up for these production. 

At this level of production we find action sequences, automobile stunts, high priced actors, celebrities, construction of sets from the ground up. Hundreds of extras, special effects, digital special effects and this is only to name a few.

2 - 10 day shoot

Wardrobe & Tailor

Multiple Locations

Hair Make Up

Set Building

Acting Talent

Extensive Preproduction Planning

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Crane & Drone Shots

Custom Music / Jingle

Broadcast mix & master

Broadcast legal color grade

Multi-edits

These projects start at $25,000 and the sky is the limit.

The final configuration will determine a final price.

PREPRODUCTION

Assign Department heads

Idea development

Preproduction meetings

Coordination with client agency

Directors Script:

1 - 3 pages dialogue

Action sequences

Multiple variations

Storyboards:

5 - 10 cells

Staging & blocking diagram

Set Design:

Visit location for dress up

Set aesthetics plan 

Props and lighting plan

Build set from the ground up.

Multi location scouting days. 

Wardrobe:

Consulting & Design

Wardrobe Supplied & Fitted

Onsite Tailor

Casting

Multiple sessions if needed

Actors included in fee

PRODUCTION

Location:

Client Location

Multi Locations

Public Streets 

Time: 2 - 10 Full Day

Studio: In studio voice over option included

Film: Multiple Concepts or Versions

Done Footage: Included

Crew:

10 - 25

Director

Producer

Line Producer

First AD

Second AD

Director of Photography A

Camera Operator B

Camera Operator C

Sound Person

Grip

Grip 2

Gaffer

Gaffer 2

Production Assistant x 5

Hair & Makeup Staff

Script & Wardrobe Supervisors

Set Designer & Staff

Gear Plus:

Cinema grade camera and lens package

Netflix Approved camera(s)

Cinema grade lighting & diffusion

Video Village - client viewing area

          

Stabilization:

Motorized Gimbal

Tracks and dolly

Motorized slider

Steadicam

Crane /Jib Boom

Dana Dolly

Catering:

Variety of food trays and drinks

POSTPRODUCTION

Edit:

Primary edis long & short

Secondary edits

Format:

4k 

HD

Delivery :

Broadcast

Internet resizes

Changes: 10 -  Unlimited

Studio:

In studio rough cut viewing

Fine cut viewing

Music:

Stock music

Custom music

Jingle

Color Grade:

Broadcast legal

Different mood versions

Audio:

Broadcast Mix & Master 

Dolby 5.1 surround sound

Motion Graphics:

Advanced throughout

Advanced endcard 

Drone Services

$1,500 - $5,000

Drone footage can add so much life to a video production. We fly DJI drones and all of our packages include an edited video synced to music. 

Flyover Basic

Footage shot in MP4 format. Delivered in HD 30 frames per second.

$750 - 1,350

30 - 60 minute shoot time

Pilot Only

Seven major high shots

assessed onsite day of shoot

Mid Day Flights Only

Immediate Proximity

Single Basic Edit

Flyover Plus

Footage shot in Pro Res format. Delivered in HD 30 frames per second. 4K Option available - DLOG format

$1,500 - $2,750

2 - 4 hours shoot time

Pilot & Spotter

Light Pre-planning

Mid Day & Sunset

Far distance approach shots

over 1000 feet

Pro Edit - Coloro Grade

Flyover Pro

Footage shot in Pro Res format. Shot at 120 frames per second in 4k or 60 frames per second in 5.2K - DLOG Format

$3,000 - $5,000

4 - 8 hours shoot time

Pilot & Spotter

Pre production with story boards, flight plan & script

Mid Day, Sunset & Night

Far distance approach shots

over 1000 feet

Pro Edit - Color Grade