A Great Marketing Agency Starts With Great Ideas
Explore our interactive book of ideas, campaigns, client work and a few stories that probably shouldn’t be in print.
What Should a Marketing Agency Do for Your Business?
MORE THAN SOCIAL
A great marketing agency should do far more than create ads, manage social media, build websites, or produce content. Its first responsibility is to understand your business. What are you selling? Who needs it? What problem does it solve? Why should a customer choose you instead of someone else? Before a marketing agency recommends tactics, platforms, media, or creative, it should be able to answer those questions clearly.
STRATEGY IS KEY
From there, the job of a marketing agency is to develop a strategy that connects your business with the right audience. Branding, advertising, digital marketing, video production, social media, website development, content marketing, SEO, graphic design, and media placement are not separate objectives. They are tools. The strategy determines which tools should be used, how they should work together, and where your marketing dollars can have the greatest impact.
IMPECCABLE PRODUCTION
A modern marketing agency should also be capable of execution. Great strategy loses its value when the advertising, design, messaging, photography, video, website, or digital experience fails to deliver on the idea. Every customer touchpoint should reinforce the same position, message, and objective.
CLEAR MESSAGING AND TARGET
Most importantly, your marketing agency should provide clarity. Businesses today face an enormous number of marketing choices, from traditional advertising and public relations to search, social media, streaming video, email, content, and emerging technologies. More choices do not necessarily create better marketing.
LOGIC + CREATIVITY + CLARITY = SUCCESS
The role of a marketing agency is to cut through that complexity, identify what matters, develop the right idea, and execute it effectively. Because ultimately, marketing isn’t about doing more things. It’s about doing the right things for the right reasons.
Taking The First Step Together
Before you start spending marketing dollars, we figure out where they should go.
Before we recommend a marketing strategy, develop a campaign or spend a dollar of your marketing budget, we need to understand your business.
The process begins at your business. We spend several hours with you and your team learning how your company really works. We discuss your customers, products and services, competition, sales process, current marketing, challenges, goals and opportunities. We ask questions. A lot of them.
1
WE COME TO YOU
The process begins at your business. We spend several hours with you and your team learning how your company really works. We discuss your customers, products and services, competition, sales process, current marketing, challenges, goals and opportunities. We ask questions. A lot of them.
WE COME TO YOU
Before we recommend a marketing strategy, develop a campaign or spend a dollar of your marketing budget, we need to understand your business.
2
WE TAKE IT BACK
Then we leave. We take everything we have learned back to SM Media Group and spend the next several days researching, analyzing and looking at your business from the outside in. We examine your positioning, messaging, competition, customer experience, current marketing and the opportunities we believe deserve attention.
Before you start spending marketing dollars, we figure out where they should go.
3
WE RETURN WITH A DIAGNOSIS
We return to present what we found. What is working. What isn’t. What we would change. Where we see opportunity. And most importantly, what we believe your next move should be.
Taking The First Step Together
THE MARKETING DIAGNOSIS | $2,500
THE MARKETING DIAGNOSIS | $2,500
The Marketing Diagnosis is a complete consulting engagement. If you choose SM Media Group to execute your marketing, the entire $2,500 fee is credited toward your services.
The Marketing Diagnosis is a complete consulting engagement. If you choose SM Media Group to execute your marketing, the entire $2,500 fee is credited toward your services.